About me
Net Worth is my personal publication where I write about how to manage wealth like a family office, without building an institution.
I have spent much of my career around founders, families, advisers and private wealth. Over time, I became increasingly interested in questions that go beyond how money is invested.
That is what I explore here.
I write about wealth, systems, human behaviour and better decision-making, for people who own wealth, advise it, are building it or simply think seriously about what money is for.
A lot of my thinking starts with systems.
I like understanding how good outcomes happen, finding the method underneath them and making that method practical and repeatable. But experience has also taught me that systems have limits, and recognizing that is as important.
So one idea comes up here often:
Systemise what is repeatable. Respect what is human.
Who I am
I’m Amin Naj.
I’m the founder of Circle 26, where I’m working with an incredible team to build the operating standard for Lean Family Offices. My work there is focused on how founders and families organise complex wealth without making one person the system holding everything together.
Net Worth gives me room to explore the ideas around that work and the ones that go beyond it: systems, investing, decision-making, learning, building, time, enough, and how money fits into a life well lived. And ultimately, how do we design our resources around a life we actually enjoy living?
I don't pretend to have answers to all of these questions. Net Worth is where I think about them in public.
Stay in touch
If something you read here makes you think, challenges something you believe, or gives you an idea, I would genuinely like to hear about it.
Subscribe to Net Worth and you can reply directly to anything I send.
You can also connect with me on LinkedIn or book a conversation with me if there is something worth discussing.
The best part of writing this is meeting interesting people with a different perspective.